Sign of The Times

In collaboration with our friends at NBStudio, we have helped print and publish a fab book called Sign of The Times. The story behind this lies in a campaign concocted by NB and Michael Wolff regarding the Highway Codes road sign depicting old people crossing. Having decided this was a rather depressing and outdated image of two stooping old folk, NB challenged the creative community to reimagine it and submit a more contemporary vision. The response was incredible with submissions from over 200 designers. The success of this spawned the book and an exhibition at Protein Gallery in Shoreditch. Proceeds from the road signs that were exhibited along with our book raised over £7,500 for Age UK. Great work NB!